The Heritage Association of Frisco (HAF) is a non-profit organization dedicated to preserving and celebrating the rich history of Frisco, Texas. Through educational programs, historical exhibits, and community events, HAF fosters a deep appreciation for the city’s cultural heritage.
The Challenge
Limited Digital Presence
Outdated Website Design
Event Promotion Challenges
Volunteer Recruitment
Our Solution
To address these challenges, XPEDigital developed a comprehensive strategy:
1. Website Redesign
Created a modern, mobile-friendly website with easy navigation and an intuitive layout.
Highlighted upcoming events, volunteer opportunities, and donation options prominently.
Integrated a calendar feature for seamless event promotion.
2. Social Media Revamp
Established a consistent posting schedule with engaging content highlighting Frisco’s history.
Designed shareable posts for events, historical facts, and community updates.
Launched a series of volunteer spotlights to encourage participation.
3. SEO Optimization
Conducted keyword research to rank for local terms like “Frisco history” and “heritage events.”
Optimized web pages and blogs for search engines to improve discoverability.
4. Email Marketing Campaigns
Developed targeted email campaigns to inform members and supporters about upcoming events and fundraising drives.
Automated follow-up emails for volunteer sign-ups and donor appreciation.
