Revamped the website with a clean, user-friendly design that reflected the brand’s mission and aesthetics.
Enhanced mobile responsiveness to cater to a wider audience.
Integrated e-commerce features for seamless shopping and checkout.
Conducted extensive keyword research focusing on terms related to inclusive stationery and Down syndrome awareness.
Created SEO-optimized blog posts highlighting the brand’s mission and product uniqueness.
Improved metadata and on-page SEO to increase search engine visibility.
Developed a consistent content calendar featuring product showcases, customer stories, and educational posts about inclusion.
Ran targeted ad campaigns on platforms like Instagram and Facebook to reach potential customers.
Launched a hashtag campaign (#CelebrateInclusion) to drive user-generated content and engagement.
Built an email list through website sign-ups and social media promotions.
Created personalized email campaigns for product launches, special offers, and holiday promotions.
Automated follow-up emails to nurture leads and encourage repeat purchases.
