digital accessibility

Hi, I’m Rafia Munir — Founder of XPEDigital.

I started XPEDigital with one clear goal: to make websites, apps, and marketing systems accessible, easy to use, and built for everyone. Over the years, I’ve seen how often design and strategy leave people behind — not intentionally, but because accessibility wasn’t part of the plan. I wanted to change that.

Why I Do This Work

My daughter, Eman, is the heart of my mission.
Through her, I learned that accessibility isn’t just a feature — it’s a form of care.
Every color contrast, caption, or navigation choice can decide whether someone feels included or excluded.

That’s why I believe accessibility must be part of every business strategy — not just for compliance, but for connection.
When your digital experience welcomes everyone, your message reaches further and your impact grows stronger.

What I Help You Do

I help small businesses, nonprofits, and organizations bring clarity, structure, and inclusivity to their digital presence — across websites, mobile apps, email, and automation systems. If your website feels confusing, or if you’re unsure whether your content truly works for all users, I can help you simplify it — without losing creativity or strategy. Accessibility is not about limitation. It’s about creating experiences that everyone can enjoy with ease.

My Approach

I use a method I call the 4D FrameworkDiagnose, Design, Deliver, and Drive.

It’s a simple, repeatable process that brings strategy and accessibility together, ensuring that every project I take on leads to measurable, inclusive growth.

I’m a designer turned strategist — and an advocate for inclusive design.
Over the past decade, I’ve helped organizations improve accessibility, grow their marketing systems, and create more human digital experiences.

XPEDigital is where my professional expertise meets my personal mission — a space where empathy, strategy, and design come together to build better experiences for everyone.

As Featured In

I’ve had the privilege of sharing my work and advocacy for accessibility and inclusive design across community, media, and professional spaces. Whether it’s leading workshops for business owners, facilitating design sprints, or speaking about digital inclusion and human-centered growth, my goal remains the same — to make accessibility practical, personal, and powerful.